The eye of a photographer can communicate more than thousand words.
A photographer has the task to tell a story with just few images, frames that must valorise not just the product but the brand too.
A great photo it is not just an aesthetic pleasant image: it is a beautiful shot that enhance the values the brand assign to the product.

Director of Photography

Everyone has ha story that need to be seen. The goal for a DoP is to create intimate story behind the product to veicolate emotions through images.
The light is the most important tool and the knowledge to set light to accomplish the goal is one of the most difficult things out there.
But it’s part of the game.